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Mix08 -Day3

March 7, 2008 04:32 by JeremySharp
Panel-Analyt

Silverlight & Web Analytics - Panel Discussion

Panel Members: Michael Schroetter Microsoft DE + Web Trends reps

"who's here?" Marketers, programmers & Analytics companies.. The value is using metrics to drive decisions.. How will you know what's working, whats not?

Objectives:

  • Tracking Silverlight Installations
    • What version? 2.0, 1.1 & 1.0
    • Create a page view to track
  • Tracking User Interaction
    • What are they doing
  • Tracking Media Drop-off
    • Add markers
    • media markers
    • event triggers
  • Tracking Media Buffering 
    • When stop watching? "Analytics can bring you a Single truth
  • DEMO
    • essentially shows how to do everything mentioned above

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September 8. 2008 00:16